Beyonce Wins Trademark Battle for Blue Ivy
Beyonce Wins Trademark Battle for Blue Ivy :According to a published report on law & crime last week, the trademark trail between Beyonce and Veronica Morales owner of events planning firm named Blue Ivy Company, has been ruled in the favor of the singer.
The trial for the trademarking of her daughter’s name Blue Ivy. Since 2017, after the superstar filed papers seeking to protect the commercial rights to Blue Ivy Carter. Veronica Morales had insisted the trademark would be too similar to her own brand and requested officials at the U.S. Patent and Trademark office to deny the bid.
Beyonce’s legal team had countered her claim arguing that the idea that consumers were likely to confuse a wedding event planning business and Blue Ivy Carter is frivolous and should be refused in its entirety.
U.S. Patent and Trademark Office representatives are expected to grant Beyonce’s trademark application.